It is said that the long wearing of smart bracelet is gao sh
Data show: long wear smart bracelet
All are handsome and rich
A survey by Mitesh Patel, David Asch and Kevin Volpp of the university of Pennsylvania shows that about 1 to 2 percent of people in the United States use sports tracking products.(but if the concept of wearable devices extends further, other surveys show that about 20 percent of people wear smart bracelets
But the data is also commonplace, and the popularity of wearable devices is expected.But other don't you know that the key point is: more than half of wearable devices use is the young age below 35 years old, and about a third of the users of the annual salary of more than $100000.In other words, the average wage earners who pay the most attention to their health have not become the main force for wearables.
Matthew effect: rich people are healthier and more lazy
It was a heartbreaking Matthew effect, after all this will only make the exercise health Gao Shuai rich become "higher more handsome and rich", and more ordinary people have become increasingly lack of bodybuilding consciousness.
In addition, the researchers also said more than half of the users cannot insist on motion tracking function, only a third of the user to be able to adhere to six months, the rest of the user is basically in a state of "only".PWC data representation, wearable equipment users, about 10% of users will use every day, while 7% of users use frequency for a few times a week, and the rest of the user use frequency is little.
While it is not expensive to say wearable devices are expensive, users are still differentiating.The pricewaterhousecoopers survey results are consistent with data from researchers at the university of Pennsylvania: young people with high levels of education are more likely to buy and stick with wearables.And most of them have even signed up for a gym class or are already a sports enthusiast;The coach potato people who really need exercise are not on the list.
Some experts in the journal of the American medical association say, "if smart bracelet
To succeed, it must try to change users' habits.While this may be difficult, the product needs to transform the external motivation into the internal energy that urges users to use, and stick to it, in order to develop the user's sufficient dependence.
How to make lazy people move?
These experts recommend a "group reward" function for users with insufficient power to use healthy, wearable products.The existing sports bracelets and other products more is the highest reward clock, movement indicators active individual molecules, and these people often itself is sports, for people who really need not urged.So manufacturers can try to excavate the potential of "group", for example by collecting app users near random grouping, the 3355 form a team, they supervise each other, set common moving targets.
Maybe smart bracelet in the future
This is the pattern: work together with the company's friends to push each other to achieve the goals of the day and fight against the neighboring team.Finally, according to the team's average amount of activity rankings, the rewards can be achieved, which can realize mutual supervision, and build a better platform for the communication between users.